Moxyland Toy
HAND MADE TOY FOR A BOOK COVER
Moxyland is a sci-fi novel, set in the year 2018 in Cape Town, that deals with the evils of technology and the media, by Lauren Beukes. Final Cover designed by Dale Halvorsen.
&Son created a a plush toy that had to be inspired by a computer game character in the book. The character had to appear cute and innocent, but was actually quite menacing.
After creating the prototype, the production of these toys was made by a group of underprivileged women in Noordhoek, Cape Town. This accidently resulted in an assortment of different looking toys with individual expressions.
